Wow… where did the summer go? It feels like just yesterday school was wrapping up. Yet here we are facing the start of the new school year. New hopes. New dreams. New goals for you and your students. It means planning your programs, selecting your music, getting your lesson plans arranged, reviewing your student roster, instrumentation or vocal range and… 

Planning your advocacy activities!!!

That’s right… planning your advocacy strategy and activities to promote your program.

“But Bob, I don’t have time to focus on advocacy” you may say.

Well if you do not care enough to plan how to advocate and promote your program… who will?

Yes… I know this can be time consuming… But fear not… here are some ideas to help you plan as well as some resources to help get the job done!

Letters to Parents: Everyone should do one. Welcome the parents and their child into your program for the new year. Outline your educational goals for the program and solicit the support of the parents to volunteer. Be sure to include some fascinating facts about the benefits of music education. Every parent wants to know that the decision to enroll their child in an activity or class will be rewarding.

Letters to Local Newspapers: Send an open letter to the community about the new school year, outline past accomplishment of the program, talk about your excite for the coming year and publish dates of concerts or appearances and invite the public to attend.

Teachable Moments: Look for opportunities to educate your administration, staff, parents and the community with information about the success of your program and the benefits music education provides to students. Some of these moments are:

Engage Your Students: Over the past year some of the most powerful video statements about the importance of music education have been developed by students. A great example was created by students from Boyertown, PA which has been shared around the country:

Embrace Technology: How do you use technology to promote your music program? Websites? Twitter? Facebook? Blogs? Podcasts? YouTube? Newsfeeds? The new tools developed for the web and for social networking are tools you can use to help promote and advocate for your program. Here are just a few ideas:

Twitter: By following some key hashtags you can follow the conversations of music and arts educators and gain some useful ideas for your program from some of our leading experts! Some of my favorite hash tags to follow are: #artsed (arts education) #musiced (music education)  #musedchat (chat on various music education topics) and #mpln (music education professional learning network).

Newsfeeds. This stream of information provides content for websites from reliable sources. Use any newsreader to create your won newsfeeds. Check out our daily arts education news feed at:

YouTube. Do you use YouTube to promote your program and create video for your site?  You should. Look on the YouTube website for some ideas how!

PowerPoint Style Presentations. Before every concert or event download and customize a handy dandy presentation to run on a screen while people enter your event. This is a quick, concise, presentation of the case for how music benefits all students.

Concert Inserts: Download and customize concert program inserts for use with any of your concerts, programs or events. Available from

Widgets: These little snippets of code may be added to any webpage, blog, or social network. Use one of ours or create your own! Your students will LOVE these (and you will gain some “tech cred” in the process (that stands for Technology Credibility… it’s street cred for the tech set)

And if you will only take one action… make it this:

The one item that belongs in the arsenal of EVERY music educator is the SupportMusic Community Action Kit. This “Tool Kit” for the music advocate has a wealth of tools and materials in customizable formats to use in your community. Whether you are just starting your local advocacy campaign or find yourself in a crisis and need help to organizing your efforts… the SupportMusic Community Action Kit is the one tool you cannot afford to be without! You may download it for FREE at

So there you have it. Some ideas to help promote and advocate for music and arts education for your use in the coming school year. Within this list is something for EVERYONE. 

So remember… it is up to each of us in music education to both make the case and empower others to become effective advocates for our programs. Like I wrote at the top of this article:

If we don’t… who will?

Do you have a tool o resource you would like us to share? Email me at bob (at), on facebook (bobmorrison) or find me on twitter @bobmorrison


From my September SBO Magazine column.


One Response

  1. I couldn’t agree more with this article!
    I present sessions to music and arts educators on the importance of advocating for their program, but I also teach them HOW to do it.
    It is so important for teacher to know HOW to be a publicist, a promoter, a marketer of their program.
    My Doctoral research focused on the music educator’s role as advocate for their school music program.
    Great story!!

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